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londonbased checkout.com usdcbrownecnbc | Payments Start-up Checkout.com Hires Former Meta Executive for Chief Product Officer Role

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Checkout.com, a leading payments start-up valued at $15 billion and based in the UK, has appointed Meron Colbeci, a former executive from Meta (formerly known as Facebook), as its new Chief Product Officer. Colbeci had been with Meta since 2018, serving as the Director of Product Management and contributing to the development of Novi, Meta’s cryptocurrency wallet, along with other payment initiatives.

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As the Head of Consumer Product Management at Novi, Colbeci worked closely with David Marcus, the outgoing chief of Meta’s blockchain unit. Colbeci expressed his admiration for Marcus, considering him both a mentor and a friend. However, the opportunity presented by Checkout.com’s vision for the future of payments and its focus on customer-first technologies convinced him to make the transition.

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Meta’s internal announcement confirmed Colbeci’s departure, and he has already begun his role at Checkout.com, which he first discovered while Novi was utilizing the payment processor’s services. He was particularly inspired by Checkout.com’s commitment to democratizing access to the digital economy and its interest in venturing into new areas like digital currencies.

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Initially, Colbeci will join Checkout.com from its office in the San Francisco Bay Area, California. However, he plans to relocate somewhere in Europe within the next year.

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Founded in 2012 by Guillaume Pousaz, a college dropout-turned-fintech entrepreneur, Checkout.com is a major player in Europe’s fintech landscape, processing digital payments for renowned companies such as Sony and Klarna.

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The company competes with established players like PayPal, Block, Stripe, and Adyen. With a valuation of $15 billion, it stands as one of Europe’s most prominent privately-held fintech firms. This year alone, Checkout.com has undergone significant expansion, increasing its global headcount from 1,000 to 1,600 employees.

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The company has also extended its reach beyond Europe, doing business in the Middle East, Asia, and the United States. Its remarkable growth and success reflect the flourishing start-up scene in Europe, with start-ups poised to raise over $120 billion in venture capital funding in 2021.

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Meanwhile, Colbeci’s departure from Meta adds to a series of notable exits from the company. David Marcus and Morgan Beller, both co-founders of Meta’s Diem digital currency project, are among those departing. Meta’s efforts to launch its crypto initiative have faced challenges due to intense regulatory scrutiny, raising concerns about potential disruptions to the financial system and money laundering risks.

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The Diem digital currency project, originally known as Libra, has been significantly scaled down, with the current plan being to release a stablecoin tied to the value of the US dollar. Checkout.com joined the Meta-backed Diem Association last year, aligning itself with other major members like PayPal, Visa, and Mastercard.

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With Colbeci’s expertise and experience, Checkout.com aims to continue its growth trajectory and reinforce its position as a leading player in the rapidly evolving payments landscape.

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