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Vita Mojo, a London-based software platform specializing in hospitality solutions, has successfully raised $30 million in funding to enhance its product offerings and venture into new markets. The company plans to double its workforce over the next 12 months as it aims to meet the growing demand for efficient digital ordering and delivery operations in the food and beverage industry.
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Vita Mojo has garnered an impressive customer base of 130 establishments, including popular names such as GAIL’s Bakery, Le Pain Quotidien, and LEON. Its platform offers an integrated system that enables outlets to manage various core ordering operations, encompassing digital orders and kitchen management.
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During the pandemic, food and beverage outlets witnessed a surge in delivery and takeaway orders, and despite the return of in-store dining across most of Europe, consumer preference for off-premises models is expected to remain. Vita Mojo recognizes the impact of these changes and the ongoing supply chain disruptions and labor shortages in the hospitality sector, and it believes that its platform can play a vital role in addressing these challenges by reducing the reliance on manual labor in restaurants.
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Founded in 2015, Vita Mojo has been a proponent of its customers’ success, boasting a 35% increase in average order value and an average reduction in labor costs of up to 40%. With the recent injection of funds, the company is poised to accelerate its product roadmap, enhance data and insights features, and bolster its client success, product, and engineering teams.
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Stefan Catoiu, COO of Vita Mojo, expressed excitement about the investment’s potential impact. He stated, “This investment will accelerate our product roadmap, as well as help upgrade our data and insights features and grow our client success, product, and engineering teams. We’re on track to double our headcount over the next year, with the majority of our recruitment focused on taking our client support to the next level.”
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The funding round was led by Battery Ventures, a prominent global technology investment firm with a history of backing successful tech startups. With this infusion of capital, Vita Mojo is well-positioned to solidify its position in the hospitality software market and expand its customer base across Europe.
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As the food and beverage industry continues to evolve and embrace digital transformation, solutions like Vita Mojo’s platform are set to play a crucial role in optimizing operations, enhancing customer experiences, and driving growth for businesses in this sector. The $30 million investment will undoubtedly enable Vita Mojo to further innovate and contribute to the future of the hospitality industry.