Report: Apple has backed out of the negotiations for the rights to NFL Sunday Ticket, leaving Amazon and Google as the frontrunners (Mike Florio/NBCSports.com)

Mike Florio / NBCSports.com:

Report: Apple has backed out of the negotiations for the rights to NFL Sunday Ticket, leaving Amazon and Google as the frontrunners  —  The company once regarded as the frontrunner for NFL Sunday Ticket has opted to take a Sunday drive, instead.  —  Buried in an item on Puck.news from Dylan Byer …